Last time I checked, Blogging is not taught in schools or universities. While you can learn to blog yourself by doing, do you require a blogging course to build a successful blog? Let’s weigh the pros and cons.
As a newbie blogger, you will find something in common amongst all the experienced bloggers. Yes, they will have a blogging course on their website – free or paid.
Some bloggers use this as a lead capture strategy to increase their subscribers and provide very basic content as a part of their course. But some bloggers take a lot of time and efforts to put together a comprehensive course that may really help you in every step of the way to build a successful blog.
In the past couple of years, I have signed up for multiple free as well as paid blogging courses to learn about scaling up my blog professionally.
Types of Blogging Courses
1. Email Course
The lessons are delivered via emails. It is an automated mail sequence for a fixed number of days containing the lessons on blogging. This is a direct one to one communication. You will have no contact with the fellow bloggers/wannabe bloggers who are taking the same course at the same time.
Depending on how successful the blogger is, you might receive limited to good support in case you are stuck. Google is your best friend.
Pros of an Email Blogging Course
Easier to cover the basics and set up a basic version of your blog. The lessons will reach you regularly as it is mostly an automated sequence and the course gets launched only when it’s completed.C
Cons of an Email Blogging Course
Hard to keep track of the lessons as our email inbox may be super crowded. Since it’s mostly an automated sequence, it will hard to reach out to the instructor for quick support.
2. Video lectures
The blogging course lessons are delivered as video lectures. You will have access to a learning management system like Teachable and the blogger will have his course set up on the platform.
The video lessons are even easier to follow as the blogger can show you how it’s done instead of just writing the instructions. This is better than the email lessons as you will be able to track your progress, comment your queries under each lesson and also download the lessons and worksheets with ease.
Just one that I could think of. If the blogging course is launched even before it is completed, the wait for the remaining lessons can be a bit frustrating. The commitment to complete the course for the participants varies from one blogger to another. So make sure you pick the best ones.
3. Blogging Course + Challenge
This is the pick of the lot as it brings together a blogging course and a competition. The participants will sign up for the course and they would be a part of a batch.
On a daily basis, the instructor will post/share a lesson on the tasks to be done and the participants will complete the same and share the progress. The participants who complete the tasks on time from start till the end will be rewarded with prizes.
A lot of fellow bloggers would be learning along with you and you will have a lot of support from them when you need help. Mostly, the interactions of the batch and the lessons will be through a Facebook group.
Secret: This website was born as a part of a 30-day blogging challenge that I took part recently. This is just a month old website.
Pros of joining a Blogging Course + Competition
1. Higher Accountability
As humans, we perform better when we are a part of a competition with a clock ticking. This leads to higher commitments in completing the daily tasks which are aimed at setting up your blog perfectly.
2. Perks of being a part of a community
Just like your schoolmates, when you take up a blogging course as a group, you become blog mates. You will follow each other’s work and help someone in need. Someone who has completed the task will help someone who needs it.
Bloggers in the same niche or sub-niches can collaborate when it comes to Guest posts and they can even feature each other. It helps in the cross-pollination of audiences.
4. Reward Factor
Rewards provide the much needed extrinsic motivation and it helps the newbie bloggers to stick to the schedule consistently. Seasoned bloggers even provide their advanced courses for free for the winners of the challenge.
Honestly, there wasn’t any downside here.
To conclude, if you are a newbie blogger, you can opt for an email blogging course to start with and get to know the basics.
Once you are comfortable with the basics, you can go for a paid blogging course/competition which will make you a better blogger.
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Happy Blogging 🙂